P.J. Salvage Holiday 2025

Photo direction for P.J. Salvage’s 2025 Holiday Campaign, where iconic prints take center stage in a playful, high-energy holiday world. The story celebrates print as personality—layered, joyful, and unmistakably P.J. Salvage—brought to life through festive styling and bold visual moments. Featuring the Sprinkles collaboration. Produced, directed, and creatively curated from concept to final execution.